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Promote that working with a personal trainer saves money in the long run, the choices are: pay the costs to manage a long-term disease, or pay you to stay healthy, either way optimal health IS a staple expense. If an individual develops one of these chronic health conditions, the lifetime cost for treatment could become very expensive.įollowing this logic, one recession-proof marketing strategy is to position your services as a staple requirement for a long healthy, happy life. What’s the investment required to achieve and maintain optimal health? Working with a NASM-Certified Personal Trainer who knows the Optimum Performance Training Model® (NASM OPT Model™) to develop an exercise program that addresses cardiorespiratory exercise, flexibility, and strength training in order help a client achieve his or her fitness goals.Įxercising with a NASM Certified Personal Trainer can reduce the risk of developing health issues such as heart disease, type II (onset) diabetes, and obesity. Read Also: Creating a Personal Training Avatar 4) Showcase Your Value as a Certified Personal Trainer The desire to work with a specific audience may require additional education like the Women’s Fitness Specialization or Senior Fitness Specialist once you’ve earned the credential, you know to focus on a specific audience who could benefit from your services. Likewise, a trainer in an urban location where a number of the health club members are working professionals, should identify the times of day that potential clients are available to train and develop a plan to market their services to schedule those open time slots. And if you live in a location where there is a large population of older adults, then you may want to develop a plan for communicating with those specific audiences.if you are a woman who has had kids, then you may want to focus on helping pregnant women both manage their fitness during the pregnancy and reaching their fitness goals after.Once you’ve identified the services, you will offer, who is your ideal client? Determine a target demographic or a specific population that could benefit from your services. This allows him to keep his marketing straightforward and simple to attract clients who can benefit strength training programs. One reason for In-in-Out’s long-term success is that they know their best product: hamburgers they have not added chicken tenders, fish sandwiches, or salads.Īs Blake Robinson, a personal trainer based out of Salt Lake City, UT once told me, he wants to be an “inch wide and a mile deep,” meaning that he wants to be considered an expert on strength training.
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Yes, there is a secret menu, but you have to be a pure devotee of the restaurant to know it. In contrast, the fast-food restaurant In-n-Out (with locations in only two states, CA and NV, it’s understandable if you’re not familiar with it) has a menu that consists of a hamburger, cheeseburger, and double-double. There is too much variety in those choices have you ever been to a Cheesecake Factory? Their menu is like a telephone book. A personal trainer once left a door hanger on my house that advertised himself as an expert in “bodybuilding, marathon training, weight loss, older adults, powerlifting, kettlebell training, and HIIT conditioning.” Identify a specific type of service you want to offer. Let's explore each of these with some real-life examples to provide additional context to getting you more personal training clients - sooner rather than later.
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#Build up client base personal trainer professional
Why did you start your career in the fitness industry? Was it because you want to use your passion for fitness to improve others' lives? Did you experience a significant weight loss and want to help others do the same? Are you a former athlete who wants to develop performance enhancement exercise programs for professional athletes? It certainly wasn’t because you wanted to become a marketing expert, yet a personal trainer marketing expert is precisely what you must become to attract new clients.
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